SOCIAL MEDIA MARKETING SERVICE IN LUCKNOW
The extent of social media management and its penetration in the small business market may be slow and steady, but its expansion is inevitable. Social Media Marketing services can help build a brand name for even the smallest of businesses and is growing more critical every day the world gets a little more connected.
To achieve this online presence, businesses rely on Social Media optimization, which is the biggest thing in marketing today. A few years ago, when enterprises would spend millions on billboards, giant newspaper advertisements, and TV commercials, there has been a dramatic shift towards targeted advertising, social media campaigns, and email newsletters. Not that the prior methods have become obsolete, nor that new-age advertising has become ubiquitous. Especially in India, we are still midway through the transition, where some have dived deep into social media marketing and management, while others are yet to leap.
Where do we fit in?
The Quoteship is a leading Digital Marketing Agency based in Lucknow that has made its name in the marketplace quickly. With over a dozen consistent and active clients, The Quoteship is a growing business that specializes in Social Media Management services. As a digital marketing agency, we offer a wide range of services that will put your business at the top in popularity in the market. To achieve this, we use Social Media platforms for services such as Website developement, Influencer Marketing, Graphic Designing, Content Writing, and more.
Why should you invest in Social Media Marketing Services?
Social media plays an imperative role in the marketing of any business or individual, which is why having professional social media agencies handle all the collective services for you makes sense. For most people, this might be enough to get them onboard the social media ship, simply because the significance of the social media platforms such as Instagram, Facebook, Twitter, and others are clear as day. However, to drive our point home, we have put together the reasons why Social Media management is a very profitable investment in your business’s marketing efforts.
A problem businesses have when starting to manage their budget. They have to fix a possible amount for their marketing expenses and rely on word of mouth to find traction. Social Media Management allows them to market their products and services at a minimal cost that they can afford, as compared to mainstream or offline marketing.
Regardless of how far social media marketing has yet to go, Social Media as a service has already made its way in the online market space and hasno intentions of leaving. Everyone is connected through some social media platform, adding to millions of people who can be reached at the click of a button.
Social Media marketing agency brings the customers to you, rather than having to go to them. This is because Social Media works off of demographics, interactions, patterns and more, to present your ads to an audience that would most likely be interested and would be solid leads. Targeted advertising not only substantially increases efficiency but also reduces overall cost.
Social Media is the best spot to build your brand and bring awareness to its identity. Not only does it recur in the eyes of the target audience, but it also calls for conversation about your brand. With increased competition, brand visibility is not easy to build in the niche market, but social media can propel any business towards success with a little bit of an edge.
Companies are slowly recognizing the power of their data and how they can use it to make their own management decisions. Social Media and their connected business platforms provide real-time data that are imperative to figuring out what is working and what is not.
Creating a good presence on social Media enhances your SEO and page rank on search engines like Google, Bing, and Yahoo, showing your page on top when a potential customer looks up a product or service that you provide. This is known as organic traffic, which can be even further optimized with paid marketing tactics.
Social Media Platforms are our friends!
Regardless of whether you own a business or not, it’s highly likely that you have at least some presence on social media and can provide information on the benefits the platform has to offer. But social media is a lot more than an informative forum to gain knowledge or enjoy an entertaining piece of media. Social media has become crucial for business marketing, primarily because of its extensive reach to the general public. You could be the owner of an up-and-coming start-up or a large multinational corporation; either way, your business needs to have a social media presence to increase brand awareness, boost your leads, convert them efficiently and increase sales. Almost 4 billion people use social media today, and although you may not reach everyone online, even a tiny fraction of this large audience is considered significant.
This is why we consider Social Media Platforms our friends!
Primary Users: Teens, Tweens, and Young Adults
Recommended Content: Visual Content, photographs, and short videos
Pros: App built for mobile, popular with the young generation, suitable for all kinds of Content, fully set up for e-commerce.
Primary Users: The older generation, those in their 30s and 40s.
Recommended Content: Mixed media, long-text posts, photographs, and long videos
Pros: Massive reach, targeted advertising, customer interaction, analytics, and trends.
Primary Users: Mostly business people, journalists, and celebrities of all ages.
Recommended Content: Short Text Content and Photos. News Snippets.
Pros: Slightly more successful ads than Facebook, still growing (unsaturated marketspace), free hashtag (#) and tag (@) targeting.
Primary Users: Business professionals, employees of companies, those looking for jobs.
Recommended Content: career-specific, business-related, professional Content.
Pros: over 750 million active users, great for networking, easier to grow companies from a human perspective.
Primary Users: Everybody.
Recommended Content: Text, Images, Videos, Status Updates.
Pros: It can be used by a business for more accessible, quicker, and more efficient communication. Customers can feel a human interaction with the company.
This understanding of the major Social Media Platforms is preliminary, and there is a lot more to them apart from this. The Quoteship is one of renowned social media marketing agency in Lucknow that has experienced experts that will guide you on what kind of Content, platform, and marketing strategy is right for you. What works for one might not work for another, and it is our job to find you the perfect fit.
What is our approach to Social Media Marketing Services?
We believe in the power that Social Media holds and have a team of experts to harness it.
We believe in communication between the client and us so that you get what you ask for.
We believe in a problem-solving approach when it comes to our Content and design.
We believe in the accessibility, efficiency, and effectiveness of all our social media efforts.
And we believe in building a brand that matters.
Why choose The Quoteship for Social Media Marketing?
As a growing company, we at The Quoteship do everything bottom-up. None of our efforts are superficial, and we believe in knowing our clients and their products/services inside out so that our understanding of the people we work with is thorough. As a primary service provider, we have to know everything there is to know about our service. To achieve this, we have built a strong team of experienced professionals who constantly update their skills to stay up-to-date in digital marketing through consistent training and workshops. Although all our working professionals are excellent at Digital Marketing, they have dedicated tasks such as content generation, graphic design, and optimized posting.
Our strong point is our communication. Although our clients have direct access to the social media manager assigned to them, they are also free to contact the content writers, graphic designers, and others in the team to get a better idea about the media being generated for them, if need be. This ensures that our team receives the specific brief and the client is happy.
The expertise held by The Quoteship provides a better understanding of current social media trends and user patterns, behaviours, and demographics that are imperative for any social media campaign. To achieve this, the team at The Quoteship uses an integrated approach with both the latest technology and analytics.
We also have in-house content writers who work with digital marketers and have experience in the field to understand the domain of your business and write optimal ContentContent based on the platform. The same is the case with our graphic designers, who have an in-depth understanding of style guides, color schemes, fonts, and more.
By choosing the Quoteship, you would be choosing a company that believes in providing the best for our clients, concerning the team, your ideas and suggestions, timely responses, and excellent results. Contact us to learn more about our services directly from one of our team members, and book a free one-on-one consultation today.