For any business, from any domain, the one thing that is common for all is the strive to set a solid foot in the market. The exponential growth of connectivity in the global industry has been consistently pushing this effort to a more digital approach. Social Media Marketing helps businesses as large as Flipkart, or as small as the neighborhood Aunt who takes orders every weekend, are all dependent on their online presence to grow.
Social media advertising is the biggest thing in the marketing department today. Compared to just a few years ago, when enterprises would spend millions on billboards, large newspaper advertisements, and tv commercials, there has been a dramatic shift towards targeted advertising, social media campaigns, and email newsletters. Not that the prior methods have become obsolete, nor that new-age advertising has become ubiquitous. Especially in India, we are still midway through the transition, where some have dived deep into social media marketing and management, while others are yet to take the leap.
The extent of social media marketing and its penetration in the small business market may be slow and steady, but its expansion is inevitable. SMM can help build a brand name for even the smallest of businesses and is growing more important with every day the world gets a little more connected. Here are seven reasons why you should make the switch to Social Media Marketing:
Building a Brand:
- Social Media is the best spot to build your brand and bring awareness to its identity. Not only does it recur in the eyes of the target audience, but also calls for conversation about your brand.
- With increased competition, brand visibility is not easy to build in the niche market, but with a little bit of an edge, social media can propel any business towards success.
Real-time Insights and Analysis:
- Companies are slowly recognizing the power of the data they have, and how they can use it to make their own management decisions.
- Social Media and their connected business platforms provide real-time data that are imperative to figuring out what is working and what isn’t.
Customer-centric Advertising:
- Social Media is an approach to marketing that revolves around the customers; both potential and converted.
- It encourages brand transparency, and everything you do as a business is open to the customer to see.
- This creates a B2C relationship that feels more human and furthers brand loyalty.
Optimized Reach:
- Creating a good presence on social media enhances your SEO and page rank on search engines like Google, Bing, and Yahoo, showing your page on top when a potential customer looks up a product or service that you provide.
- This is known as organic traffic which can be even further optimized with paid marketing tactics.
If you haven’t switched to social media marketing for your business yet, it’s never too late. Social Media presence in today’s market is too important an opportunity to miss. It will give you the right edge against your competitors while giving you an opportunity to express your own creativity and vision and bring the concept to life. Take the leap and watch your business grow, reaching the biggest audiences effectively without the need for mainstream marketing, all for a fraction of the budget!
Targeted Advertising:
- Social Media marketing brings the customers to you, rather than you having to go to them. This is because Social Media works off of demographics, interactions, patterns and more, to present your ads to an audience that would most likely be interested and would be solid leads.
- Targeted advertising not only substantially increases efficiency, but also reduces overall cost
Building a Brand:
- Social Media is the best spot to build your brand and bring awareness to its identity. Not only does it recur in the eyes of the target audience, but also calls for conversation about your brand.
- With increased competition, brand visibility is not easy to build in the niche market, but with a little bit of an edge, social media can propel any business towards success.
Real-time Insights and Analysis:
- Companies are slowly recognizing the power of the data they have, and how they can use it to make their own management decisions.
- Social Media and their connected business platforms provide real-time data that are imperative to figuring out what is working and what isn’t.
Customer-centric Advertising:
- Social Media is an approach to marketing that revolves around the customers; both potential and converted.
- It encourages brand transparency, and everything you do as a business is open to the customer to see.
- This creates a B2C relationship that feels more human and furthers brand loyalty.
Optimized Reach:
- Creating a good presence on social media enhances your SEO and page rank on search engines like Google, Bing, and Yahoo, showing your page on top when a potential customer looks up a product or service that you provide.
- This is known as organic traffic which can be even further optimized with paid marketing tactics.
If you haven’t switched to social media marketing for your business yet, it’s never too late. Social Media presence in today’s market is too important an opportunity to miss. It will give you the right edge against your competitors while giving you an opportunity to express your own creativity and vision and bring the concept to life. Take the leap and watch your business grow, reaching the biggest audiences effectively without the need for mainstream marketing, all for a fraction of the budget!
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Lower Cost:
- The biggest problem small-scale businesses have when starting out is managing their budget.
- They have very little, to begin with, and rely mainly on word of mouth to find any traction in the market.
- Social Media Marketing gives them an opportunity to market their products and services at a very little cost that they can afford, as compared to mainstream or offline marketing.
Increased Outreach:
- Regardless of how far social media marketing has yet to go, Social Media as a service has already made its way in the online market space and has no intentions of leaving.
- Everyone is connected through some platform of social media, adding to millions of people who can be reached with the click of a button.
Targeted Advertising:
- Social Media marketing brings the customers to you, rather than you having to go to them. This is because Social Media works off of demographics, interactions, patterns and more, to present your ads to an audience that would most likely be interested and would be solid leads.
- Targeted advertising not only substantially increases efficiency, but also reduces overall cost
Building a Brand:
- Social Media is the best spot to build your brand and bring awareness to its identity. Not only does it recur in the eyes of the target audience, but also calls for conversation about your brand.
- With increased competition, brand visibility is not easy to build in the niche market, but with a little bit of an edge, social media can propel any business towards success.
Real-time Insights and Analysis:
- Companies are slowly recognizing the power of the data they have, and how they can use it to make their own management decisions.
- Social Media and their connected business platforms provide real-time data that are imperative to figuring out what is working and what isn’t.
Customer-centric Advertising:
- Social Media is an approach to marketing that revolves around the customers; both potential and converted.
- It encourages brand transparency, and everything you do as a business is open to the customer to see.
- This creates a B2C relationship that feels more human and furthers brand loyalty.
Optimized Reach:
- Creating a good presence on social media enhances your SEO and page rank on search engines like Google, Bing, and Yahoo, showing your page on top when a potential customer looks up a product or service that you provide.
- This is known as organic traffic which can be even further optimized with paid marketing tactics.
If you haven’t switched to social media marketing for your business yet, it’s never too late. Social Media presence in today’s market is too important an opportunity to miss. It will give you the right edge against your competitors while giving you an opportunity to express your own creativity and vision and bring the concept to life. Take the leap and watch your business grow, reaching the biggest audiences effectively without the need for mainstream marketing, all for a fraction of the budget!
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Lower Cost:
- The biggest problem small-scale businesses have when starting out is managing their budget.
- They have very little, to begin with, and rely mainly on word of mouth to find any traction in the market.
- Social Media Marketing gives them an opportunity to market their products and services at a very little cost that they can afford, as compared to mainstream or offline marketing.
Increased Outreach:
- Regardless of how far social media marketing has yet to go, Social Media as a service has already made its way in the online market space and has no intentions of leaving.
- Everyone is connected through some platform of social media, adding to millions of people who can be reached with the click of a button.
Targeted Advertising:
- Social Media marketing brings the customers to you, rather than you having to go to them. This is because Social Media works off of demographics, interactions, patterns and more, to present your ads to an audience that would most likely be interested and would be solid leads.
- Targeted advertising not only substantially increases efficiency, but also reduces overall cost
Building a Brand:
- Social Media is the best spot to build your brand and bring awareness to its identity. Not only does it recur in the eyes of the target audience, but also calls for conversation about your brand.
- With increased competition, brand visibility is not easy to build in the niche market, but with a little bit of an edge, social media can propel any business towards success.
Real-time Insights and Analysis:
- Companies are slowly recognizing the power of the data they have, and how they can use it to make their own management decisions.
- Social Media and their connected business platforms provide real-time data that are imperative to figuring out what is working and what isn’t.
Customer-centric Advertising:
- Social Media is an approach to marketing that revolves around the customers; both potential and converted.
- It encourages brand transparency, and everything you do as a business is open to the customer to see.
- This creates a B2C relationship that feels more human and furthers brand loyalty.
Optimized Reach:
- Creating a good presence on social media enhances your SEO and page rank on search engines like Google, Bing, and Yahoo, showing your page on top when a potential customer looks up a product or service that you provide.
- This is known as organic traffic which can be even further optimized with paid marketing tactics.
If you haven’t switched to social media marketing for your business yet, it’s never too late. Social Media presence in today’s market is too important an opportunity to miss. It will give you the right edge against your competitors while giving you an opportunity to express your own creativity and vision and bring the concept to life. Take the leap and watch your business grow, reaching the biggest audiences effectively without the need for mainstream marketing, all for a fraction of the budget!
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March 15, 2021, 3:46 pm
Very nice article