Integral University

Location: Lucknow, India

Duration: 24 Months (2 Years)

Industry: Education

Growth Metrics

Facebook Growth

Page Reach increased by 292% between May 2022 and May 2023.
• Page Visits increased by 301.4%.
• 8,522 new Page Likes gained, showing strong growth in audience engagement and brand recognition.

LinkedIn Performance

40,093 Page Views recorded within 365 days.
• 36,059 Followers gained during the same period, significantly expanding the professional audience base.

Twitter Growth

Followers increased from 603 to 1,304, reflecting steady audience expansion.
Impressions growth over time:

Jan–Apr 2022: 0 impressions
May–Jul 2022: 7.6K impressions
Aug–Oct 2022: 16.9K impressions
Nov 2022–Jan 2023: 20.9K impressions
Feb–May 2023: 49K impressions

This shows a consistent upward trend in visibility and engagement.

Meta Advertising Results

National Campaigns

1,108 quality leads generated with a budget of less than ₹47,000.
• Campaigns were continuously optimized to control cost and improve performance.
• Reach: 456,961
• Impressions: 1,197,225

International Campaigns

5,184 international student leads generated with a budget of ₹39,942.
• 16 international campaigns were executed successfully.
• Reach: 330,684
• Impressions: 721,146

Objectives

Increase digital presence and brand awareness for Integral University.
• Grow social media audiences across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Generate high-quality national and international student leads through paid advertising campaigns.
• Improve engagement, page visits, and overall digital reach.
• Position the university as a recognizable education brand online.

Scope of Work

Social Media Strategy & Management
• Content Planning and Execution
• Meta (Facebook & Instagram) Advertising
• International & National Lead Generation Campaigns
• Social Media Growth & Brand Visibility
• Audience Engagement and Community Growth

Client Testimonial

The Quoteship team demonstrated a professional and structured approach in managing the social media presence of Integral University. Their scope of work included content creation, video editing, campaign management, and performance marketing, executed with consistency and attention to detail.

Their targeted campaigns enabled efficient international lead generation for student outreach, along with effective overall digital engagement. The team maintained clear communication, shared regular reports, and collaborated smoothly with internal stakeholders.

Their services contributed to a well-managed and professional digital presence, and I would surely recommended “The Quoteship” to other professional institutions.